Artifort was the campany we had to represent.
The Targetgroup was Lowlands fans age 17 till 21
We had to choose a music style and with this style you had to make a stand for Artifort on Lowlands.
Indie rock, derived from “independent”, describes the small and relatively low budget labels on which it is released and the do-it-yourself attitude of the bands and artists involved.
My concept was a big 10 by 10 turntable with an Indie rock attitude.
You up on an Indie rock record and hop on the turning LP record.
You sit in the Artifort chairs and just like on a rollercoaster the camera takes your picture unexpected.
At the back of the LP player the picture wil be displayed.