We had to shoot a photoshoot for Artifort. The target group was lowlands age 17 till 21 years. So this was a hard task. Artifort is a brand that is colorful, tight and is not realy a Lowlands thing at first.
That was the biggest task, to make Artifort intresseting for the Lowlands target group. My idea was to have the four steps of going and enjoying Lowlands. So we had the travel, the dress up, the party and the afterparty. I had a vintage Artifort chair so that work very well.

Here the results:

Travel

Dress up

Party

After Party

We also had to make a folder out of the foto’s

I made a poster for inside to make it more wanted. The target group can put it up in there tent at Lowlands.