The cover with a pregnant Ymre Stiekema

Today was the launch of the first Dutch September Issue. The theme of this years issue is the Romantic Revolution. In the Bijenkorf in Amsterdam their was the opportunity to buy the magazine one day earlier, so I thought way not take a look!
The windows of the Bijenkorf were designed by the VOGUE stylists, a dress made of army jackets, roses hanging on a thread, a big pile of red clothing with a model on top and a lot of beautiful designer clothes!

The only thing that bothered me was how they organised the hole thing. I thought VOGUE would make something fantastic to pronounce the September issue but unfortunately they just showed a few models dressed nicely with a baby car with roses, to give a way! Nothing spectacular! The whole time I thought it still had to begin, i was expecting something big.