Could you imagine life with no color? A world where you are not allowed to wear colourful clothes, decorate your home or watch color tv. For a lot of us a world with no color is unimaginable and thank god will never happen. The emotional impact of the world with no color in our everyday lives is the new concept of the advertising campaign of the Paint Manufacturer DULUX, launched 2 Match 2014. Color has been banned, everything is black, grey and white. With a story about a building romance, gangster car chases, shootings and color splashing around.