Giving the Pop-up store a twist, last summer The Playing Circle organized a conceptual pop-up store in a Loft in Amsterdam. The apartment was fully furnished with trendy decor, unique objects and design. You will get inspired only by walking through the space. And the best part is that each piece you see, is for sale. It’s a totally different shopping experience, where first of all you would love to live and secondly your house will get a makeover after visiting this shop.

 Photography by Studio Aico