Fashion ft. Food

WHEN FASHION MEETS FOODthe combination between fashion and food.

Op een interessante manier gebruik maken van eten, waardoor de groente een andere betekenis krijgt. De manier waarop het gepresenteerd is, zal de klant / bezoeker interesseren waardoor zij blijven kijken.De groente gecombineerd met fashion worden kunst objecten. Objecten waar naar gekeken moet worden. En door gebruik te maken van één kleur groente worden de foto’s één geheel. Er zal ook één style aangehouden worden, voor zowel de menu kaart, billboard en visitekaartje wordt dezelfde vormgeving aangehouden. Ook op de modeshow zal deze vormgeving terug komen. (dutch) BillboardBusiness cardMenu

All made by Isabelle van Groeningen


Assignment space styling: Hotel room

At school we have to design a hotel room for the old Volkskrant building, the target group are creatives and in the hotel room they have to experience something new and innovative. I immidiatly thought of a (old loft) elevator room. The door is elevator doors and you have two levels. The first has a livingroom and the second a bathroom. The elevator is the bedroom and goes to level 1 and 2.

Target group: creatives, trend-sensitive and are love doing unusual things.Elevator inspiration (inspiration: an old industrial loft elevator with a fence cage) Livingroom collage (inspiration: a american loft, industrial look) 

Bathroom collage (inspiration: collage showers and lockers, a lot of light and white furniture)


Perfect Rubber

I had an assignment for school to make 6 products for Esprit Home. It had to be innovative and bring Esprit Home to a new level. My concept was to make 6 home accessiores made out of rubber gloves and tires. See my book to view the products.

The 6 products I made (from left to right):

  • Tapestry
  • Pouf
  • Cushion
  • Garment
  • Carpet
  • Curtain

Monday School day

Monday I start with my second year of Interior Design at Artemis. I can’t wait untill we finaly start again. It will be hard work but the hard work will pay off. This week we got our 1 assignment for this year and alrealy it’s about trendssetting. We have to make a Trend book for 2016. The homework for this week is figuring out what will happen in 2016, culturally, socially, in economics, art, living conditions and developments in society. So have a lot of digging to do and looking for new trends.

Wish me luck!

Photostyling Artemis

We had to shoot a photoshoot for Artifort. The target group was lowlands age 17 till 21 years. So this was a hard task. Artifort is a brand that is colorful, tight and is not realy a Lowlands thing at first.
That was the biggest task, to make Artifort intresseting for the Lowlands target group. My idea was to have the four steps of going and enjoying Lowlands. So we had the travel, the dress up, the party and the afterparty. I had a vintage Artifort chair so that work very well.

Here the results:


Dress up


After Party

We also had to make a folder out of the foto’s

I made a poster for inside to make it more wanted. The target group can put it up in there tent at Lowlands.

Lowlands Stand 2011

Artifort was the campany we had to represent.

The Targetgroup was Lowlands fans age 17 till 21

We had to choose a music style and with this style you had to make a stand for Artifort on Lowlands.

Indie rock, derived from “independent”, describes the small and relatively low budget labels on which it is released and the do-it-yourself attitude of the bands and artists involved.

My concept was a big 10 by 10 turntable with an Indie rock attitude.

You up on an Indie rock record and hop on the turning LP record.

You sit in the Artifort chairs and just like on a rollercoaster the camera takes your picture unexpected.

At the back of the LP player the picture wil be displayed.