CHANEL “Reincarnation” by Karl Lagerfeld

Creative Director Karl Lagerfeld created a new film to show the new collection of CHANEL shown on December 2nd (today) in Salzburg. Getting Pharrell Williams and Cara Delevingne on board to play Emperor Franz Joseph I and Empress Elisabeth Joseph. This new short movie was the perfect collaboration for Karl Lagerfeld and Pharrell Williams. The “Happy” singer wrote the lyrics to “CC the World”, the soundtrack of Reincarnation, a song he sings with Cara Delevingne, the face of the upcoming campaign of the Paris-Salzburg 2014/15 Métiers d’art collection.


CHANEL N°5 Set: The Cast

View Gisele Bündchen working for CHANEL,the making of the N°5 film, not only as a model but also as an amazing actress. What a beautiful person to watch and great qualities. She’s still the most incredible model. But why I’m showing this movie as well is because of Michiel Huisman, a Dutch actor playing in Games of thrones. Very proud to see him in the new CHANEL N°5 film. And isn’t he handsome!

More to come!

IKEA Mimics Apple-Style Video for Catalogue 2015

How to get more attention than Apple, be a copycat!

IKEA made this hilarious two-minute video to demo their new 2015 catalog. Showing how great the new catalog is and what beautiful benefits it has.

“At only 8 mm thin, and weighing in at less than 400 g, the 2015 IKEA Catalogue comes pre-installed with thousands of home furnishing ideas,” according to Ikea’s commercial speaker.

Beautifully copied the concept of Apple, the way Apple introduces their new technology.


adidas-originals-x-the-farm-company-1-31344The Sport / Fashion label Adidas creates a kaleidoscope collection in collaboration with  ‘The Farm Company’.  Creating clothes and shoes for women. The Farm Company is a Brazilian fashion label, founded in 1997. Known for their fierce, colorful prints and now combined with the Adidas Originals items. Bringing sport and street style together. The collection is already available at all selling points of Adidas Originals.

Click here for the lookbook..



Because of an old social stigma infer that chewing gum has a bad influence,  Beldent, used a real-life experiment, demonstrating that chewing gun isn’t bad for your image. A new and interactive campaign by Del Campo Saatchi & Saatchi. On October 1st at the Museum of Contemporary Art in Buenos Aires, Beldent shows 5 sets of twins as art pieces, dressed and styled the exactly the same. Only one difference: one twin was chewing gum during the event. Museum visitors could participate the interactive exhibition and answer a few questions.

After 481 people participated the ‘Almost Idential’ experiment, the most favoured the twins who chewed gum (73%) and that proves chewing gum doens’t give a bad impression, it will give ait will a positive impact.


Air France Brings a Little Style Back to Air Travel


Teaming up with the BETC agency, Air France choose to spice up thing in the Air Travel. Making it more bold, colorful, and modern. The  advertising campaign shot by the photography of Sofia Sanchez & Mauro Mongiello with spread in twelve countries in print & online (France, Germany, Brazil, Canada, China, Spain, USA, Italy, Japan, Russia, Senegal and Switzerland).


Imagine Life had no Color

Dulux-Change-Your-Story-commercial-ad-paint-color-reclameCould you imagine life with no color? A world where you are not allowed to wear colourful clothes, decorate your home or watch color tv. For a lot of us a world with no color is unimaginable and thank god will never happen. The emotional impact of the world with no color in our everyday lives is the new concept of the advertising campaign of the Paint Manufacturer DULUX, launched 2 Match 2014. Color has been banned, everything is black, grey and white. With a story about a building romance, gangster car chases, shootings and color splashing around.

Directed by Christian&Patrick
Creative agency by Bartle Bogle Hegarty
Production designer by Richard Lassalle.

Caribou Coffee’s five-story Pinterest board

cariboupinterestmoa-coffee-store-advertising-pinerest-brandIm loving this idea of making a 64 foot-tall Pinterest board to promote a Coffee blend “Caribou Coffee” at the Mall of America’s rotunda.

“It’s so big — a six-foot man only takes up half of that first pin,” said Michele Vig, vp of marketing for Caribou Coffee. ”People were standing there  saying it’s awesome. It’s five stories tall at Mall of America.”

The Pinterest wall has 2 video screens, looking like a pin, filled with user-generated content: tweet #CaribouInspires and it will appear on the board over the next week. There’s also a photobooth for selfies, a stage to perform to “motivate fans to pursue their passions”  and a huge mug of Caribou Coffee.