Because of an old social stigma infer that chewing gum has a bad influence,  Beldent, used a real-life experiment, demonstrating that chewing gun isn’t bad for your image. A new and interactive campaign by Del Campo Saatchi & Saatchi. On October 1st at the Museum of Contemporary Art in Buenos Aires, Beldent shows 5 sets of twins as art pieces, dressed and styled the exactly the same. Only one difference: one twin was chewing gum during the event. Museum visitors could participate the interactive exhibition and answer a few questions.

After 481 people participated the ‘Almost Idential’ experiment, the most favoured the twins who chewed gum (73%) and that proves chewing gum doens’t give a bad impression, it will give ait will a positive impact.