IKEA made this hilarious two-minute video to demo their new 2015 catalog. Showing how great the new catalog is and what beautiful benefits it has.

“At only 8 mm thin, and weighing in at less than 400 g, the 2015 IKEA Catalogue comes pre-installed with thousands of home furnishing ideas,” according to Ikea’s commercial speaker.

Beautifully copied the concept of Apple, the way Apple introduces their new technology.