2-g-star-sunglasses-marchon-launch-eyewear-clubbrillant-amsterdamg-star-sunglasses-marchon-launch-eyewear-clubbrillant-amsterdam-advertising-spectecalesg-star-sunglasses-marchon-launch-eyewear-clubbrillant-amsterdam-advertisingSunday i was part of the launch of G-STAR’s eyewear collection in the Westerunie in Amsterdam.

First we got a well explained presentation by Gary Plunkett, Global License Director van G-Star RAW. Explaining the history, philosophy and the look and feel of G-Star RAW. G-Star RAW is an iconic brand with Dutch roots and the designers have succeeded in processing a typical G-Star RAW features in the frames and sunglasses.

To give the eyewear the typical G-Star RAW features, they gave them beautiful details, like a raw screw to connect the glasses, the seam of a pants at the back of the frame,  and the number and type shown on the outside.