Giving the Pop-up store a twist, last summer The Playing Circle organized a conceptual pop-up store in a Loft in Amsterdam. The apartment was fully furnished with trendy decor, unique objects and design. You will get inspired only by walking through the space. And the best part is that each piece you see, is for sale. It’s a totally different shopping experience, where first of all you would love to live and secondly your house will get a makeover after visiting this shop. Continue reading
CHELSEA LOFT of HUSSEIN JAROUCHE
Hussein Jarouche, the owner of Micasa, a furniture and object store located in São Paulo, and his girlfriend, interior decorator Ana Strumpf, visites New York for about 4 times a year. And when he get there he sleeps in his 87 m2 loft in Chelsea. Creating a space full with design, art and new ideas. Making a patchwork of old plates of brass lamps on the ceiling, hanging different kinds of animals on the wall, industrial objects (chairs, stairs and display cabinet) and of course a lot of art by Alex Katz, James Rosenquist and Damien Hirst.Photography by Fran Parente For Casa Vogue – www.franparente.com
AMAZING LOFT IN EINDHOVEN
Assignment space styling: Hotel room
At school we have to design a hotel room for the old Volkskrant building, the target group are creatives and in the hotel room they have to experience something new and innovative. I immidiatly thought of a (old loft) elevator room. The door is elevator doors and you have two levels. The first has a livingroom and the second a bathroom. The elevator is the bedroom and goes to level 1 and 2.
Target group: creatives, trend-sensitive and are love doing unusual things.Elevator inspiration (inspiration: an old industrial loft elevator with a fence cage) Livingroom collage (inspiration: a american loft, industrial look)
Bathroom collage (inspiration: collage showers and lockers, a lot of light and white furniture)